DigiPack

 

The final stage of the Digi pack design process required the use of a new software ‘InDesign.’ by using the template of the CD, inside cover, front and back of the packaging we had to insert our designs, however the exact measurements required further manipulation and altering to ensure to cover looked visually ‘balanced’ and was not cut off by the safety margins when printing the DigiPacks. Therefore I duplicated the outline layer into the Photoshop files and altered my text and images so that the eyes and text were not cut off by the red edge and all was contained within the blue safety margin that can cause slight alteration when printed. inside the Digipack I maintained the minimalistic colour scheme with my black logo over the grey coverage mirrored over the simplistic white CD similar to the L printed on Lorde’s CD and the blue ‘eye’ promotes aspects of colour like the umbrella on Gabrielle Alpins CD. Overall the Digipack minimalism emphasizes original acoustic musics stress on the importance of the music as oppose to visually bombarding audiences with colour and images, as the music speaks for itself. In this way my Digipack sticks to album conventions such as Lorde’s logo, colour scheme, as well as thematic elements and hints at my artists lyrics, image and music video narrative through subtle detail, colour manipulation, image choice, font and logo development.

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DigiPack Back

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Using my research of other artists within acoustic original music such as Lorde and ed Sheeran I noticed the typical columned listing of 10-12 songs in handwriting font. I used 10 titles of my own original songs and placed them uniformly below one another, tying into the controlling link of obsessive compulsive disorder and further lined my logo at the top similar to ed Sheeran’s ‘divide’ logo and Lorde’s circular sketched logo. I used the standard font and copy write text that is used on album covers manipulating the text inserting ‘Jersey’ music where relevant. I added the bar code to the bottom left corner and the universal music logo to the bottom right as typically management companies demand recognition and visual display on the album cover. Over all I maintained the dark sinister and emotional atmosphere of my album cover to keep its relevance to my writing and also imply the colour and interest to be found within the music itself rather than displayed visually on the outside, enticing audiences to purchase and listen.

Digipack Development

Clock

I decided to develop the banner Digi pack further. The original image of Beauport beach looked aesthetically pleasing and eye catching while maintaining a typical location of original acoustic music however as this location will not be used in my music video I decided to experiment with the central banner image, linking to themes within my narrative and artist. As the narrative follows an exploration of clues using photographs and the historical mansion setting the reference to time and searching within the past is relevant to the lyrical content and thematic ideas within my music video, therefore I played around with the representation of time manipulating the image of an antique clock from the house altering colour using sepia to highlight the detail in the clock face, however artists such as Lorde and Gabrielle Alpin use minimal colour schemes so I experimented with black and white to keep to conventions of my genre.

Domino

 

Although the clock face ties in with visual representations within my video its link to the artist and title are not explicit. Therefore I researched controlling activities and impulses such as obsessive compulsive disorder. I then took shots of dominos and manipulated the background to create a disorientation around the edge and manipulated the images to create an exact uniform implying control and metaphorical domino effect as all aspects of my artists life a ‘crumbling down’ as described in the lyrics. Furthermore the black and white visually ties in with the conventions as my genre keeping a minimalist impression while also creating eye-catching aspects such as blue and red eyes that make my Digi pack stand out in CD stores increasing artist recognition and sales.

Logo

Triangle

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The symbolic triangle surrounding a circle has become a media icon for the illicit group the ‘illuminati’ media has speculated celebrity affiliation with the group linking artists such as Beyoncé. I My initials depict the two shapes Anassa O’Neill, I therefore represented the A using the triangle and O as the central circle, in order to convey the relevance of the shapes I continued my name within the shape ‘nassa’ and ‘neill’ in contradictory white making the logo eye-catching. I experimented further as the Oneill was not easily legible so I created a central blue eye (my own colour) and used layering and colours to create an aesthetically pleasing image that is bright. This directs audience attention to my logo as it looks directly at them and compels them to merchandise (logo, Digipack) as human nature naturally seeks out faces and furthers the intimacy original acoustic artists tend to develop with their audience.

Winged

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I continued to use the ‘A’ to represent the artists name and incorporated connotations of unearthly/godly imagery that my narrative explores through the 2 versions of myself. Furthermore the lyrical content implies death and connotations of a hellish life and the prospect of relief in an afterlife, I therefore used the angel wings to depict the stereotypical imagery associated with my genre of acoustic original music similar to that used by birdy and Gabrielle alpine dress in an angelic style. Once again I bring in the concept of vision and perception that run through my lyrical content and narrative creating ‘life’ within the image as the A becomes personified and creates a visual interest and supernatural element rather than a simple triangular hole in the A.

Illusion

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The narrative of my music video involves 2 versions of myself, one haunting the other. I took inspiration from Lorde’s logo of illustrated herself composed of outlines within a circle, I decided to use a triangle as it prompts the image of an ‘A’ for Anassa (artist name) and furthermore my video explores the concept of illusion and vision as 2 of the same person interact therefore I used the icon image of 2 outlines creating the central illusion of a vase inserting a triangle within the center to further the depiction of an ‘A.’

Digi Pack Experimentation

Banner Digipack

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My video represents visual disruption/disorientation in this way I have manipulated the coloration of images applying desaturation to maintain the simplistic colouring typical of original acoustic music genre while playing on expectations by removing my eyes and placing them on a separate layer enhancing colour and brightness to exaggerate their contrast from the dull surroundings attracting audiences as human nature means we instantly catch one another’s eye and therefore makes my Digipack stand out from others and on a practical level increase sales. Furthermore on the lower image I altered the coloration adding a red tint that conveys insanity and the alternate self that is represented within my video furthering the lyrical concept of ‘losing control.’ I experimented with the implementation of text creating banners through the use of filling the background I chose black as it represents mystery and visual blindness that contrasts the focus on eyes while highlighting the unsaturated images. Furthermore I experimented with type face such as brick and handwriting that connote to prison like text (controlling) and handwriting conveying the personal nature of original acoustic music sticking to Digipack conventions of Ed Sheeran and Birdy.

 

Silhouette Digipack

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The inversion of silhouettes are frequently used in the original acoustic genre as it implies a loss of identity and mystery that is conveyed through the emotive and personal content of the original music, I therefore experimented with silhouettes by taking the image of myself sat within the mansion setting of the video and removing myself, filling the background layer black and implementing the handwriting title ‘control’ in the contradictory white to the fill. I then worked on adding the artist name, however just placing this over the background gave little significance and did not draw enough attention to or look professional for the cover so I removed the stone outline of the fireplace and inserted the artist name over the top, I used the same formal font however this looked false and out of place so I experimented with brick fonts to give the impression the artist name is engraved in the surrounding/environment which links to the videos thematic clues and connection to the house as a reasoning for loss of ‘control’ as well as evoking images of prison/containment. although the text added to the overall appearance I found the coloration needed alteration as other artists typically use 2/3 colours to keep a simple aesthetic so I used filters on the image such as black and white, removing of red, colouring red and saturation while also experimenting with reverting the background and text colour (white/black.)

 

Candle Digipack

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Using the thematic motif in my narrative of past discovering self I decided the front of my Digipack should have a representation of myself enlightened, the candle ties into the antique mansion setting as well as the climactic burning of photos/images from my past in my video. I created the impression my face was lit by the candle using vignette on the image and extracted and placing the candle image over the top using 3 feathered ellipse tools to create a realistic flame. After studying artists similar to myself such as Lorde I noticed the simplistic colouring and therefore chose tinted text limiting the visual variety to a flame like yellow and black surrounding, furthering the concept of mystery and supernatural present in my video. When experimenting with text I initially chose handwriting typefaces used by birdy and Ed Sheeran I experimented with letter spacing to add visual complexity and simplicity that was aesthetically pleasing and balanced. However the artist name created an unprofessional image as it typically appears in a more ‘formal’ typeface so I experimented further and decided on ‘Britannic Bold.’

 

 

 

Narrative Effects Test

Animating the house

For my music video narrative I want to create a haunting quality within the house. Therefore I want to animate inanimate objects such as paintings. As the narrative involves my artist seeking clues as to where she ‘lost control’ I thought it would be increasingly affective to impose my artists face on the paintings. I therefore did a test shoot imposing my own face on the painting above myself. I used a mask to remove the surrounding image and isolate my face, I then added feathering to blend the imposed image onto the painting in the video. I created 2 versions the first has no colour alterations and therefore lacked realism, however I used tint on the second to allow the imposed image of myself to blend in with the photo.

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Split Screening

My music video narrative involves an alternate self following me around therefore I did a test of split screening overlaying and cropping 2 videos of myself to create an interaction that furthers the thematic haunting I want to create in my video. I used feathering of the edge of the screen and careful adjustments between shots to ensure the division between the two clips was unidentifiable.

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Animated Split Screening

In my narrative I want my the two versions of myself to pass information/clues between one another leaving photos and objects for the other to find, therefore I did a test run of animated split screening. This involved filming myself put down an object and walking away then collecting the object and leaving the shot. I overlaid the two videos and worked carefully to crop the image as I moved across, I aligned the images and feathered the edge to make the audience unaware of the division allowing the video to have a ghostly quality and the haunting aspect increasingly real as the two versions of myself physically interact.

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Locations

Moseley Hall

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My home in the UK is a Victorian house built in 1808 therefore it is very similar to the derelict locations used in may of the video locations I researched from my genre such as birdy and Gabrielle Alpine. I will use 3 locations: The Hall, The Dining Room and The ‘Yellow’ room. The hall is decorated in a grand fashion with an eye catching chandelier furnished with antiques and a large grand piano similar to that in both girls videos. Furthermore the dinning room is visually rich with dark maroon wooden furniture and red table cloth and curtains the detail in this room emphasizes the houses age conveying the loneliness of my music and derelict theme that runs through the genre. Finally the ‘Yellow’ room is brightly decorated creating a visual contrast however the antique and lavish furnishings maintain the age of the house in an aesthetic manor, I will use the window sofa to create stereo typical shots of the genre of the young girl gazing out the window.

The Grounds

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The Hall

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The Dinning Room

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The Yellow Room

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The Cabin

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The Pool

Water seems to be a running theme therefore I have chosen costal locations however I have decided o create a variation on the theme by filming underwater footage, I believe this will add interest to my video while maintaining the conventions of the genre as many videos contain water such as Colby Collaitt, Ben Howard and Jason Maraz. However none feature underwater filming which I believe will give my video an edge that not only adds interest but makes it stand out in terms of originality, furthermore I would like to challenge myself in my filming ability by directing and filming underwater. Therefore I will use my pool I order to film underwater shots as the water is clear creating visual clarity and the surrounding walls are blue implying endless water rather than looking like a pool furthermore there is no current like in the sea so I believe it will be easier to direct and control my filming.

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St Ouen Sand Dunes

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From my research I have found acoustic original music often takes place in rural secluded locations for this reason I have decided to shoot some of my footage in the sand dunes in St Ouen, the costal location creates a visually similar concept to Beyoncé’s ‘Sandcastles’ and Colbie Collatt. furthermore the greenery and foliage develops the natural theme present in the videos of Ed Sheeran and Ben Howard.81.png

Beauport Forest

9.pngFor my second location I will use Beauport forest as it was noticeable in videos such as ‘I wont give up’ and ‘old pine’ the choice of woodland locations that stick with the raw and natural theme of acoustic original music. This is a great location as there are locations of thick greenery as well as wide open landscapes which I can manipulate to create a variation of shot compositions, furthermore this path is rarely taken as it is close to private land therefore ensuring no one disturbs my filming or is seen in the background maintaining the solitude and lonely atmosphere of my song.

Song Choice

I have spent the last 5 years writing my own music and so I have chosen to make a music video for my own song ‘Control.’

in order to come up with a narrative and develop relevant ideas and themes within my music video I analysed the lyrics in terms of images the words create so that the content of the video will be relevant to the lyrical content.

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People Help The People- Research

Analysis

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I Downloaded birdy’s music video and selected the minute with the most performance based clips of the artist so that I would ensure I maximized my practice of setting up and filming artists singing, once selecting my minute I divided the clip based on the shots I will be replacing, I used screen shots to analyze them for technical features to ensure I could easily and accurately replicate the performance.

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Close up shot of the artist in the front right corner of the shot, and a middle aged woman in the left background, the focus shifts from the woman in the background to the artist lip syncing at the front

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Extreme close up of the artist her hair and face take up almost the whole composition of the shot, the background is not visible due to indistinct features and being out of focus.

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Eye level mid to close up shot of the artist slowly strolling along a wall uses camera panning as it follows her towards the end of the wall.

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The close up of the artist singing as she exits the shot, her walking speed is slightly faster than before as the song picks up speed. The background is still blurred.

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Long shot of the artist walking along the same wall displays her whole body that is crossed by a male passing by, he is out of focus creating a silhouette that interrupts the shot where as the singer and wall are completely clear and in focus.

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The mid shot again follows the artist through panning across the wall the use of double time singing and halving the speed of the clip creates the slow motion walking effect that creates the sultry calming atmosphere as the artist sings.

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The extreme close up keeps the artist central to the composition while panning across by keeping the background out of focus moving from left to right.

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The short duration extreme close up is very similar to the previous shot but it has no camera movement and is positioned more to the right as the artist takes up the frontal left corner of the composition frame.

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The final shot is again very similar in terms of its intensity and proximity to the artist, again there is no movement however the camera angle has positioned further to the right moving the artist to the very far left taking up less than half the composition.

Actors

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For my actor I have chosen myself to play the role of the artist ‘Birdy’ I look visually similar to her with my fair skin, small build, long hair and age. Although I have blonde hair the black an white colouring means this will not effect the look dramatically. Furthermore I must practice my lip syncing and performance techniques as I intend to create a music video for one of my own acoustic songs.

Costume

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For my costume I will wear the baggy white embroidered top that is very similar to Birdy’s in the video, I will wear over the dark knitted cardigan that finishes just above the knee, I will pair this with the pair of dark coloured leggings.

I will use minimal make-up that looks natural and only acts to create a fair complexion.

Locations

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The first of the two locations will be in front of a brick wall, to mimic this location I will use the outside of my aunties house as she has a large stretch of wall that looks visually similar to this setting.

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Secondly I will use the large window in the front room of my house to recreate the blurred background of the extreme close ups, I will also ask my brothers to move slowly in the back ground wearing dark clothing to create the motion present in the background of birdy’s video.

 

Finished Project

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