Sam Smith

The website opens instantly to a subscription notification in this way blocking audiences from the site by offering them the chance to sign up to the newsletter, therefore all viewers are aware of the choice and are more likely to sign up. Once accessing the site the contrast of black and white to the bright images of Sam’s social media posts draws your attention to the central cubes’ that are interactive and change as they are hovered over, this creates a level of fun for audiences as they are not just looking as an inactive page, therefore are more likely to click on information and read about the latest news or listen to his music. Furthermore Sam’s site has the common link of ‘store’ however he divides this link into subsections such as merchandise which makes it easier for audiences to select the product they are looking for and are more likely to purchase as they wont give up on looking as it takes too long and is too confusing.

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