I researched a number of artists websites similar to myself. I studied Sam smith, birdy, ed Sheeran, Tori Kelly and Gabrielle Alpin. This gave me an understanding of the over all aesthetic created by original acoustic artists which gave a me a basis for my own site and allowed me to become critical of my page in its realism, professionalism, function and in its entirety.
The first thing I noticed was the overwhelming presence of an image that allow fans to identify the artist, these were typically close up, intense and emotive shots lacking colour. I replicated this for my site as shown below with the black and white effect and plain text and menu above, while creating interest as the menu text changes to red when hovered over.
The second feature I noticed among acoustic artist was their ‘bio.’ this included a brief overview of themselves and their career, this is typical of the genre as such artists create an intimate relationship with fans through emotive, personal lyrics, therefore the insight into their past allows for affiliation and understanding. on Birdy’s site she provides an in depth description of the events leading to where she is now and her career so far however I decided to keep my description brief as a new artist releasing a single the career is brief and also creates mystery and entices audiences to read into my back ground and find out more.
After establishing an image, identity and background the music became apparent on all sites, therefore the next information browsers would scroll across would be the album, as seen in Sam Smiths album there is on-sight listening and simplistic image/title that maintains musical focus but visually attracts audiences. I mimicked this on my site as the same font was used and black and white image of the album cover was enhanced by my image of the bright blue glaciers aesthetically linking to the enhanced blue of my eyes. Furthermore I developed my artists image through the use of the triangle logo above the ‘basic info’ that ties products and image together.
One of the most important parts of acoustic music is performance, due to its emotional content its full potential can only be appreciated when performed. For this reason I mimicked artists similar to myself, such as Tori Kelly, as they linked videos of live performance on their site. I recorded my single ‘control’ live at home and uploaded the video to Vimeo putting a link on my site. I visually maintained simplicity through the constant font and wording that automatically attracts audiences to ‘watch.’ I experimented with auto play so that the video plays automatically when the page loads however I found this annoying and forceful, not giving audiences the chance to explore the site so I left it as Tori had.
As discussed above performance is a key element of acoustic music therefore many artists priorities tour promotion/dates, such as ed Sheeran as his site presents a list of dates and locations of performances before allowing fans to proceed to his site. Although this was a good tac-tic to selling tickets as a new artist I do not have any gigs lined up so this would be a pointless attempt. Therefore I created a smaller section linked to my events account that allows audiences to follow my account and the site becomes updated as I add future performance dates. I decided to maintain low visual complexity in this area as to attract little attention to the small amount of upcoming performances.
I found a convention of ‘new’ artists was a representation section at the bottom of the home page. In this way businesses or fans can get in touch regarding deals, booking or promotion. I found this was only relevant on newer artists as ‘big-time’ stars such as ed Sheeran would be inundated with fan emails that are nothing to do with business. Therefore I too created this section as a new artist but used it to further brand image and unity as I imposed my logo above the contact details.
After working on the home page I moved onto the conventional ‘other’ pages of the site. Social media is arguably the key to success in modern music and for this reason I placed this page second, I provided links and web play of my videos on YouTube and Vimeo as well as Facebook, twitter and Instagram links. I furthered my artists social media presence through the constant presence of the iconic symbols in the lower right hand corner of every page, I animated the images so that when the page reloaded the icons ‘swiped’ on screen drawing audience attention to these accounts increasing their likeliness to open the link and follow.
The next page was music. As a new artist I did not have the same array of music to display on my site of previous albums such as Ed Sheeran. However I created a similar visual presentation and allowed for website play of my single.
All artists have a ‘store’ section of their site, however I noticed unlike pop musicians acoustic artists only have their music for sale, they avoid tacky caps, t-shirts and other merchandise. Therefore I only created multiple versions of my debut single similar to Birdy’s in Vinyl, CD and download for sale, I created a link In the more details to the iTunes website as obviously there are none for sale, however I used this link to demonstrate how it could work on a fully functioning site.
The final page offers audiences the chance to sign up using email to receive latest updates and information on the artist. I used this page to tie in my logo and further brand image leaving the lasting impression while maintaining typical acoustic simplicity to demonstrate a focus on music and hint toward later development of the artist, their music, updates and the website as their career progresses.